The definition, implications, and more
ByDebbie Garcia, Isabela Moro, Danielle Lander, GavinGardner, andArmaan Chandak
01 What is fast fashion?
Fast Fashion is the manufacturing of rapidly produced cheap lower quality clothing. The seeds of Fast Fashion were planted in the 1960s when trends began to form. As the years progress, more and more trends occur in shorter amounts of time. The demand for clothes follows the increase of trends as well as the waste of clothes because when trends die, the use for the clothes within the trend do as well. This short life of use is why fast Fashion has an emphasis on being as cheap as possible and a low demand for good quality. This growing rapid production and waste of clothes significantly affect the environment and the standard of living for workers in the fast fashion industry.
02 What Are The Negative Implications?
Fast fashion attracts consumers due to the fact that many articles of clothing sold by fast fashion are extremely affordable. Most people might think that would better the economy as the amount of money spent on clothing would decrease. However, the powerful people behind fast fashion brands such as Shein, Pretty Little Thing, or Dolls Kill cause a great deal of harm. Whether it's due to the fact that they waste 500 billion dollars a year due to clothing underutilization and the lack of recycling; or the fact that the fashion industry is responsible for 8% of carbon emissions. Also, according to Fashion Checker, “93% of brands surveyed by the Fashion Checker aren’t paying garment workers a living wage.” Now, many might think that this is all well known but fast fashion brands are ranked at less than 10% on the fashion transparency index. Meaning they purposefully hide what they do in order for people not to realize the amount of damage they do to the environment and the people they hire. Clothing production is the third biggest manufacturing industry after the automotive and technology industries. Textile production contributes more to climate change than international aviation and shipping combined. So instead of buying from these brands, try being from sustainable brands or getting clothes from second-hand stores. The Fashion industry needs to be held accountable.
03 What Can You Do To Lower Your Fast Fashion Intake?
There are 3 main ways as a consumer to help with fast fashion. The fashion industry is one of the biggest in the world, and around many employees are paid very little. When buying clothing it is important to understand who is making your clothes. The UN considers fashion as the second most polluting industry in the world so it is important for consumers to buy less and buy better. Many websites imagine themselves as eco-friendly in order to attract more consumers, so it is important as a shopper to make sure that you know if these websites are truly what they claim to be.
04 The Who Made My Clothes Movement:
This movement started after the collapse of the Rana Plaza Building, 5 years ago. Rana Plaza was a factory complex in Savar, Bangladesh, making clothes for some of the biggest global fashion brands. Most of the 5,000 workers inside were young women.
This event took the lives of more than 1500 Bangladeshi clothes makers.
It was an eye opener for global consumers on the capitalist fast fashion industry.
Orsola de Castro and Cary Somers lead a global revolution in England with 100 countries united.
“IN LIGHT OF THE FAST FASHION DISASTER, A MUCH-NEEDED REVOLUTION WAS NECESSARY AND IT CAME ABOUT WITH THE BIRTH OF THE FASHION REVOLUTION, THE INSTIGATORS OF THE MOVEMENT.”
Mission: Call for a fairer, transparent, and safer fashion industry. They aim to unite everyone involved in the industry (from designers to manufacturers) to change the way clothing in sources, produced and consumed.
The campaign consisted in encouraging consumers to question big companies #whomademyclothes via different platforms
The Ten-Point Fashion Revolution Manifesto:
#1 For fashion to provide dignified work, from conception to creation to catwalk. It does not enslave, endanger, exploit, overwork, harass, abuse or discriminate against anyone. Fashion liberates worker and wearer and empowers everyone to stand up for their rights.
#2 For fashion to provide fair and equal pay. It enriches the livelihood of everyone working across the industry, from farm to shop floor. Fashion lifts people out of poverty, creates thriving societies and fulfils the aspiration.
#3 For fashion to give people a voice, making it possible to speak up without fear, join together in unity without repression and negotiate for better conditions at work and across communities.
#4 For fashion to respect culture and heritage. It fosters, celebrates and rewards skills and craftsmanship. It recognizes creativity as its strongest asset. Fashion never appropriates without due credit or steals without permission. Fashion honours the artisan.
#5 Fashion stands for solidarity, inclusiveness and democracy, regardless of race, class, gender, age, shape or ability. It champions diversity as crucial for success
#6 Fashion conserves and restores the environment. It does not deplete precious resources, degrade our soil, pollute our air and water or harm our health. Fashion protects the welfare of all living things and safeguards our diverse ecosystems.
#7 Fashion never unnecessarily destroys or discards but mindfully redesigns and recuperates in a circular way. Fashion is repaired, reused, recycled and upcycled. Our wardrobes and landfills do not overflow with clothes that are coveted but not cherished, bought but not kept.
#8 Fashion is transparent and accountable. Fashion embraces clarity and does not hide behind complexity nor rely upon trade secrets to derive value. Anyone anywhere can find out how, where, by whom and under what conditions their clothing is made.
#9 Fashion measures success by more than just sales and profits. Fashion places equal value on financial growth, human well-being and environmental sustainability.
#10 Fashion lives to express, delight, reflect, protest, comfort, commiserate and share. Fashion never subjugates, denigrates, degrades, marginalizes or compromises. Fashion celebrates life.
05 Important Imagery Related to the Movement: